Announcer Darren Moore To Work With Farnam As Brand Ambassador

If you’ve spent any time in the national horse show world, you already know Darren Moore’s voice, but you’ll be seeing more of his face now that he’s an ambassador for the Farnam® brand.

“Farnam has been a big fan and follower of Darren Moore for years. We are super excited about our partnership and working with him in and out of the arena. His positive attitude and enthusiasm for our industry is infectious; he builds momentum to get the crowd engaged and excited. Having him as part of our team at events brings a whole new dimension of fun and creativity to the Farnam consumer experience,” says Martha Lefebvre, senior marketing manager for Farnam. 

Moore has been the official voice of the Cowboy Mounted Shooting Association (CMSA) for nearly a decade. He’s the voice of the Houston Livestock Show and Rodeo, and regularly announces at American Quarter Horse Association (AQHA) shows, National Reined Cow Horse Association (NRCHA) and National Cutting Horse Association (NCHA) events. His job keeps him on the road 200-plus days a year, from Massachusetts to California–and internationally.

As the man behind the microphone, it’s his task to inform and entertain everyone on the listening end, and he does far more than just announce results.

“The best part of what I do is being able to entertain not only the audience, but also the exhibitors,” says Moore, whose own experience as a lifelong rider and a rodeo competitor is icing on the cake for a career he was born to do.

“I don’t know anything else that I would enjoy as much or be as passionate about as announcing,” he adds. “I love meeting new people and I have a passion for horses and entertainment.”

He may wear a cowboy hat and boots, but Darren is well-versed in both English and Western competition. “I am a fan of a good horse, regardless of the discipline or breeding,” he says.

In his new role with Farnam, Moore puts his energy and people skills to work in a variety of roles, from interviewing exhibitors, to making fun videos that Farnam fans worldwide can watch and enjoy, to chatting with visitors to the Farnam booth. Team Farnam has a full slate of special projects to tap into this big industry personality and to bring you more Darren Moore.

At the 2020 Farnam AQHA World Championship Show last November, he helped celebrate the giveaways of six oversized chrome-plated show boxes stocked with $1000 worth of Farnam® products, an exciting Farnam promotion that will also take place at future events. Watch for it!

“We’ve got some fun new things planned as we celebrate 75 years of Farnam together,” says Martha Lefebvre. “Look for Farnam and the man behind the microphone at national events, on our social spaces and in our free ‘Life with Horses’ eNewsletter.”

Expect Darren Moore, “Moore Than Just An Announcer,” to dial up the energy at coming events and through Farnam videos on social media. Meanwhile, follow him on Facebook and Instagram and learn more at

Stay informed about Farnam® products and get the latest horse health tips and information at

Founded in 1946, Farnam Companies, Inc., has grown to become one of the most widely recognized names in the animal health products industry, and has become one of the largest marketers of equine products in the country. No one knows horses better than Farnam. That’s why no one offers a more complete selection of horse care products. Farnam Horse Products serves both the pleasure horse and the performance horse markets with products for fly control, deworming, hoof and leg care, grooming, wound treatment and leather care, plus nutritional supplements.

Farnam is a registered trademark of Farnam Companies, Inc.