Launches “Dumbest PETA Campaign” Contest

Winner will receive a 12-month subscription to meat delivery service Butcher Box

What’s worse: Trivializing the Holocaust, or making light of sexual violence? Those are just two examples from years of obnoxious media stunts by People for the Ethical Treatment of Animals (PETA).

Today, launched a contestin which people can vote for what they think is PETA’s dumbest campaign ever. Voters are automatically entered for a chance to win a 12-month subscription to Butcher Box, a monthly meat delivery service.

There are ten campaigns to choose from in the contest going back decades. PETA’s campaigns include tasteless Holocaust comparisons, attempting to rebrand fish as “sea kittens,” and PETA’s recent headline-grabbing criticism of common idioms.

Will Coggin, managing director of, commented: “Over the years, PETA has come up with a lot of dumb campaigns that beg for press attention but don’t even do anything to help animals. That shouldn’t surprise anyone who knows PETA has killed over 40,000 animals at its headquarters. This contest is a fun way to showcase some of PETA’s worst campaigns. The winner, as they say, will be bringing home the bacon.”